This music video is an example of Laura Mulvey's 'Male Gaze'. The song is talking about how girls are pretty and can do whatever they want. This is conveyed through not only the overzealous music video but the lyrics show this: "All around the world, pretty girls wipe the floor with all the boys pour the drinks, bring the noise! We're just so pretty!" The video has many close up shots of the girls wearing rather revealing clothes, as they are showing their legs and bodies. This is for males to gave upon them as sexual objects for their pleasure. They are also shown seductively dancing with many strongly built up men who are wearing vests or are topless. This a stereotype for blonde girls as they are normally seen as unintelligent who are only known for their good looks and their flirtatious behaviour with men.
'Reception' Theory': Wrecking Ball - Miley Cyrus
This music video has caused major controversy of the image and reputation of Miley Cyrus. She is seen in the music video as naked on a wrecking ball, swinging around. Perhaps the reception theory comes into play, as if the producers of this music video wanted the audience of Miley Cyrus to forget about her past self of her stage name and act: "Hannah Montannah". They want to show the true Miley Cyrus and who she actually is and wants to be. People may decide to agree with this in a dominant side, as they respect her decision and confidence to do this. However people may not agree with this belief and totally oppose it, they are oppositional. They will think that what she is doing in the music video is completely unethical, disgusting and not what young children should be watching. Finally some people may be in the middle of dominant and oppositional - negotiated. This is where they agree or/and disagree with some elements of the video or is just disinterested in the music video.
'Voyeruism' Theory: California Gurls - Katy Perry ft Snoop Dog
The girls in this music video are represented as rather outgoing and confident. They are wearing "clothes" made out of sweets and treats and are there to be voyeured by men, attracting popularity and views. Furthermore, Katy Perry is naked, to which men are going to get further satisfaction and pleasure from voyeuring her. The girls areshown to be slutty and showing too much skin, to which in this society and age right now is what they stereotpyically assumed to be like now.
'Ways of Seeing' Theory: Linkin Park - Crawling
This music video of Crawling by Linkin Park shows a woman who is suffering from an abusive domestic relationship. She constantly looks in the mirror to reflect on actions of what she can do to overcome this horrible treatment she is receiving from her partner. The woman is represented as someone who needs to express their feelings to people who care about her. People may interpret it like this easier than others myabe due to past experiences or history in their lives. Eventually she is able to fortunetly stay strong enough and get over this hurdle in her life to be free from domestic violence and unhappiness.
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