This video is an example of a parody: an imitation of the style and methods of a paticular artist in this instance/genre with deliberate exaggeration for comic effects. It is the parody of Not Afraid by Eminem. The artist here will get benefits of becoming more popular than before; the audience will find the video humorous and entertaining. This consequently, makes the artist more well known and receieve recognition. The artist is also able to portray their creative and imaginitve side to them, in order to produce a humorous video that mimics the music, lyrics and overall style of the original song. It will appeal to the audience because they will find the music video parody hilarious and enjoy the puns and jokes implemented in it. The audience will also get inspirations from the parody to perhaps produce parody's of different songs that they may wish to make.
Cameo
This music video of Taylor Swift featuring Kendrick Lamar has many cameos of many famous actors and artists. They can be seen during various parts of the music video in where they are given a stage name. The short cameos of each of the artists/actors will appeal to the original artist: Taylor Swift because she is seen working with many recognisable people, boosting her recognition and popularity. She will also enjoy making the video of cameos of these celebrities as the music video is very imaginitive and creative. The audience will enjoy the music video, including many cameos of famous celebrities and how they collaborated together to produce this music video.
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